Strategy

Strategy is straightforward. It’s about picking a goal and planning how to get there. The challenge is to look up from the short term, address causes rather than symptoms and see the woods rather than trees. We help you develop an overarching strategy to meet your goals and how to get there. Whether that’s using PR, content or social, or a combination of all three, it’s about starting with the goal first and remaining fluid and flexible throughout.

PR strategy 

Reputation and influence are prerequisites for helping you achieve your goals. We develop PR strategies to help you meet your objectives covering research, stakeholder identification, messaging development, channel plan and tactical development.

Content strategy 

Today’s content landscape is vast and complex. We develop you a comprehensive content strategy to meet your needs, including content audits, topical development, process/workflow, brand voice, channel plan and more.

Social strategy 

We live in a social media world. Businesses and individuals have to be strategic with the social channels they use. We develop you a social strategy tailored to your needs. From a specific channel strategy to a multi-channel hub and spoke model.  

Strategic consultancy

We work with you on an ongoing basis to provide strategic consultancy to ensure your strategy is on course. We also provide ad hoc support for specific projects and campaigns.
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