A bespoke content marketing strategy tailored for your brand

Achieve your business goals with our content marketing strategy and implementation services.

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A robust content strategy creates the engine for growth

At Thumos, we specialise in creating the ideal content marketing strategy that aligns your marketing goals with your business objectives. 

Our work is built upon a thorough understanding of your business, brand, stakeholders and target audience. We get under the skin of your company and the challenges you face to develop a strategy that drives you forward.

Let us develop and execute a robust content marketing strategy for you

Our approach begins with a comprehensive assessment of your brand, target audience, and industry landscape. By conducting thorough research and analysis, we gain valuable insights into your brand’s unique value proposition and competitive advantage.

This forms the foundation upon which we build a tailor-made content marketing strategy that aligns seamlessly with your business goals.

To create a content strategy that truly resonates, we need to run an in-depth assessment of your brand narrative, key messaging and target audiences and stakeholders. With you, we’ll run a strategy workshop to explore your:
  • Brand story
  • Stakeholder avatars
  • Market positioning
  • Target markets
  • Tone of voice
  • Competitors
A strategy session allows us to identify your unique position and provide you with essential insights which lay the foundation and direction for your content efforts.

We will build a brand platform for your content and to act as the central hub for your content marketing strategy. By using cutting-edge technology and the latest design protocols, we ensure a captivating and immersive experience for your target audience. This includes: 

  • State-of-the-art WordPress site
  • Feature rich with versatile functionality 
  • Aesthetically aligned with your brand
  • Optimised for search and content distribution 

While social media platforms may rise and fall, the enduring value of an owned platform, where you retain complete ownership of the content, cannot be overstated when it comes to building a long-term brand.

As well as being a search engine, Google is a reputation engine, so to ensure you’re found in search for all the right keywords and search terms, we’ll work with you to create a comprehensive SEO plan. This includes:
  • SEO audit
  • Keyword research
  • On-page optimisation
  • Off-page optimisation
  • Technical SEO
  • Brand SEO
  • Link building
  • SEO content production
Once you have a thorough SEO plan in place, your brand will secure higher search engine rankings, attracting targeted organic traffic, and establishing a strong online presence that you will reap the benefits for years to come. 

To build reputation, increase visibility and grow influence, we can help you develop thought leadership in your content.  This includes:

  • Identifying your niche
  • Creating high-quality content
  • Audience engagement
  • Leveraging distribution channels

By adopting practical strategies, you can establish yourself or your brand as a trusted source in your chosen area.

Consistency, quality content, and active engagement are key to building thought leadership that resonates with your target audience and sets you apart from competitors.

Understanding how, where and when to reach your clients and prospects requires a distribution process. Content distribution is the process of publishing and promoting your content through various channels and media formats.
  • Organic social
  • Paid social
  • Influencer engagement
  • Guest posts
  • Sponsored content
 By employing a strategic mix of these distribution methods, you can effectively maximise the visibility and impact of your content. Each channel offers distinct advantages, and a thoughtful distribution approach ensures your content reaches the right people, at the right time, and in the right format
Data analysis informs decisions, tracks progress and measures success. It’s the constant testing, learning and improving to evolve your strategy’s tactics.
  • Audience insight
  • Industry listening
  • Measurement
Through the iterative process of data analysis, a brand can continuously learn from the insights gained, adapt their content marketing strategy, and refine their content and tactics.    
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