We deliver relevance and impact across three service lines

Data

Data helps to inform decisions, track progress, target stakeholders and measure success. Data can be used to create targeted campaigns, identify customer preferences, understand customer behaviour and more. It's the starting process of any campaign.

Audience insight

Using analytical tools and techniques to understand your audience and to develop compelling personas

Competitor analysis

Gain a thorough understanding of the strategies your competitors are deploying to identify opportunities and make strategic decisions

Industry listening

Ongoing monitoring around specific industries and verticals to understand discussion points around key topics

Measurement

Setting meaningful goals and KPIs, and monitoring performance

Strategy

We help you develop an overarching strategy to meet your goals and how to get there. Whether that’s using PR, content or social, or a combination of all three, it’s about starting with the goal first and remaining fluid and flexible throughout.

Strategy development

We develop your overall strategy based on your goals deploying a range of disciplines including PR, content and social

Strategic consultancy

We work with you on an ongoing basis to provide strategic consultancy to ensure your strategy is on course. We also provide ad hoc support for specific projects and campaigns

Execution

Here we use the strategies, plans and tactics developed in the marketing plan and making them happen. We help you execute your strategy using the most appropriate technique to reach the desired results.

Content

We help you conceive, plan and distribute content to reach business your goals. What you’re trying to achieve determines the type of content you create. Content is an asset and like all assets it requires investment which, overtime, begins to pay dividends.

Reputation

Reputation is everything. It’s also the result of what you do and how you behave rather than what you say. The only way to have a great reputation is to do great things.

Influencer relations

Today influence is dispersed across many platforms and people. The hierarchical nature of influence pre internet is no more and instead influence is a form of energy that crosses through networks. We help you identify and engage with the people, groups and organisations that are most influential to you and your stakeholders.

SEO

What appears in the search results for your name impacts your reputation. Optimising content to feature on the first page of results when someone searches for you, your company or your products is a key requirement for brand building.