A bespoke digital PR strategy developed to grow your reputation
A robust digital PR strategy builds the foundation for reputation and influence
At Thumos, we excel in constructing a powerful digital PR strategy that not only aligns your marketing goals with your business objectives but also focuses on building a strong reputation and growing your influence.
Our work is founded on a comprehensive understanding of your company, brand, stakeholders, and target audience. By delving into the essence of your organisation and the challenges you face, we develop a strategy that not only drives you forward but also enhances your reputation and expands your influence in the digital landscape.
Let us develop and execute a robust digital PR strategy for you
Our approach begins with a comprehensive assessment of your brand, target audience, and industry landscape. By conducting thorough research and analysis, we gain valuable insights into your brand’s unique value proposition and competitive advantage.
This forms the foundation upon which we build a tailor-made digital PR strategy that aligns with your business goals.
- Brand story
- Stakeholder avatars
- Market positioning
- Target markets
- Tone of voice
In the realm of reputation building, it’s not just about self-promotion; it’s about the perception others have of you. Garnering authentic coverage for the value of your news holds more weight than paying for coverage. Here at Thumos, we collaborate with you to develop a comprehensive media relations program that establishes connections and generates impactful media coverage from the most relevant outlets. Our services encompass:
- Curated media lists
- Professionally crafted press releases
- Securing valuable interview opportunities
- Strategic link placements
- News and trend jacking techniques
In the digital landscape, the true value of media relations lies in the enduring longevity of the coverage it generates. It not only drives traffic back to your online platforms but also enhances your search engine presence when people search for your name.
The influence landscape has changed. It’s not only the media who has influence today but social media influencers too. Establishing connections with these influencers carries significant credibility. We specialise in crafting a comprehensive influencer relations program that enables you to engage with relevant influencers and leverage their influence to promote your brand.
Our services encompass:
- Curating influencer lists
- Creating compelling content and campaigns to capture their attention
- Securing partnerships and collaborations
- Facilitating product reviews and endorsements
- Maximising exposure through sponsored content
The value of influencer relations lies in the reach and impact of these influential individuals. By harnessing their power, you can effectively promote your brand, reach a wider audience, and enhance your online presence.
Navigating through challenging times requires a strategic approach that goes beyond self-promotion. At Thumos, we understand the importance of crisis communications and work closely with you to develop a comprehensive program that effectively manages and mitigates the impact of crises. Our crisis communications services include:
- Crisis Preparedness:
- Crisis response planning
- Media monitoring
- Message development:
- Spokesperson training
- Stakeholder engagement
In the digital landscape, the value of crisis communications lies in maintaining a resilient reputation and effectively monitoring online conversations.