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ChatGPT in PR. Using OpenAI’s tool in public relations


Since its debut launch to the public in November 2022, ChatGPT has sparked both excitement and concern about its potential implications for the future of work and humanity at large.

Developed by OpenAI, ChatGPT boasts unparalleled proficiency in both comprehending and generating natural language text, making it an attractive tool for a variety of applications.

One of the industries set to be impacted by ChatGPT and AI in general is communications, and while some may view this as a double-edged sword, there is widespread optimism among professionals in the field.

A groundbreaking study by Sandpiper and PRovoke Media revealed that 86% of global communications professionals view artificial intelligence (AI) as a positive opportunity, despite predictions of job displacement and loss of control.

This paper aims to explore how communication professionals can leverage the power of ChatGPT to stay at the forefront of the industry’s latest technological developments. 

Although the technology is still in its nascent stages, we believe that by automating and streamlining various aspects of the PR workflow, ChatGPT will become an indispensable tool in every PR team’s arsenal.

What’s included in the report

  • Introduction
  • Use Cases In Communications
  • Training ChatGPT On Brand Voice And Style
  • Best Practices For Using ChatGPT In Communications
  • ChatGPT Prompts For Communicators
  • ChatGPT Plus
  • Getting Started With ChatGPT
  • The Future Of ChatGPT in PR
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